Fox Hunter is a modest brand dedicated to preserve dog breeds especially those of the hunting kind. To help bring this brand into the modern century, Fox Hunter contacted me as part of a remote team to help usher their community into the 21st century with a clean and polished brand while maintaining its core heritage. To say the least, it was a challenge to refresh such a time honored brand. However, the result is a stunning and impactful brand. While other brands fade out of existence, the brand has withstood time. Fox Hunter is about making an impact in the dog enthusiast community, about reaching out to a neglected audience, and about welcoming more dog enthusiasts into its fold.